DAIYAME is a word in Kagoshima dialect for “an evening drink that relaxes you after a long day”. DAIYAME refers to a traditional habit in which you enjoy an evening drink with family or friends to give thanks for the day that has ended and refresh yourself for the coming day.
Hamada Syuzou chose the word DAIYAME in the hope that through this shochu, which is easily available and can be enjoyed in a variety of drinking styles, they may share the wonderful, local cultural traditions with men and women of various ages.
The first product in the series, DAIYAME 25 (25% ABV) was launched in September 2018 to celebrate the company’s 150th anniversary and under the concept of “Experience the distinctive aroma” with the aim of becoming the next generation of shochu. The secret behind DAIYAME’s rich lychee aromas is Hamada Syuzou’s unique “Koujuku” method. Punchy notes of lychee reminiscent of wines from the Alsace region, the super versatile and multi-functional DAIYAME is highly regarded around the world.
Honkaku Imo Shochu DAIYAME 40 has a 40% ABV to expand its potential as a cocktail ingredient. With its rich flavor profile, powerful, full lychee-like aroma, and long finish, it is sure to inspire creativity in bartenders and mixologists everywhere.
The bottle shape is inspired by the classic rocks glass, and black is a representative colour of Kagoshima: the black armour that local heroic samurai Yoshihiro Shimazu wore into battle, kurojoka (black kettle) and the black koji used to make this shochu.